June
Olfactory Marketing Techniques
Sensory marketing aims to appeal to the senses. With the aim of creating sensory experiences through sight, sound, touch, taste and smell. In this article we will focus on olfactory marketing. One of the most sophisticated sensory marketing techniques. Its function is to achieve an identification and association of a brand, company or product through
The perfume importance
It is a fact that the tendency to personalize everything we use has been created by the need to feel different but above all authentic. This idea has permeated the market in such a way that now almost any consumer product can be personalized so that the consumer feels more identified and involved with the
How to smell wine
If we talk about the sensory analysis of wine, we can find that the word aroma has two different meanings. First, it is synonymous with aromatic substance. This term is used to designate the set of aromatic substances in wine. And secondly, the word aroma refers to the smell, to the impression that wine produces
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