Sandra Iruela has been in the fragrance industry for 15 years and as a fragrance consultant since 2010. During all this time she has reached  a substancial companies network, that include big companies as Puig, Mane, Lucta or Symrise.

Industrial Engineering in Industrial Chemistry (Polytechnic University of Catalonia). Final thesis on triple emulsions in cosmetics(W/O/W) made development in Dragoco (currently Symrise) laboratories. Technical R& D leading cosmetic perfume Antonio Puig SA that involved marketing, product development, innovation, strategy, body care products and perfumery.

Evaluation of fragrances in Mane Grasse and Nice (France) and Barcelona. , where she developed and evaluated an internal collection of fine perfumery for personal care products, perfumery and ambience setting to advise the end client with respect to the type of fragrance in each of the formats.

Director of the perfumery school and CEO of the Company Sandir, where design fragrances and offer technical advice and consultancy in perfumery. Development of fragrances for clients  as IKEA, NESTLÉ…

She teachs at University in Barcelona, and she works with different methodologies about perfumes, cosmetics, aromatherapy and phytocosmethics according the subject and the audience, from case method to role-plays, tests, training, conferences and action learning sessions at companies like DIOR, Takasago, Image de Marque, Coty Astor, Isdin, Symrise, Indukern, Mesoestetic…